A Firm Targets One or More Segments and Designs Separate

question 111

Multiple Choice

A firm targets one or more segments and designs separate offers for each under the marketing technique called:

• A) universal marketing.
• B) concentrated marketing.
• C) undifferentiated marketing.
• D) distinctive marketing.
• E) differentiated marketing.

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Definitions:

Motives

The internal drives that propel individuals to take action towards achieving goals.

Primary Drives

Basic physiological needs such as hunger, thirst, and sexual desire that motivate behavior.

Intensity

The measurable amount of a property, such as force, brightness, or a magnetic field.

Intrinsically Motivated

Being driven by internal rewards, such as personal satisfaction or the joy of performing an activity, rather than external pressures or incentives.