If a Marketing Manager Segments the Market into Culture- Oriented

question 132

Multiple Choice

If a marketing manager segments the market into culture- oriented, sports- oriented, or outdoor- oriented groups, he or she is segmenting on the basis of:

• A) usage occasion.
• B) psychographic lifestyle.
• C) user status.
• D) readiness stage.
• E) loyalty status.

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Definitions:

Nonexcludable

A nonexcludable good is one where it is not possible to prevent people who have not paid for it from having access to it, typical in public goods.

Marginal Social Benefit

The additional benefit received by society as a whole from consuming one more unit of a good or service.

Public Good

A good or service offered to every member of a community free of charge, supplied either by the government or a non-profit private entity.

Excludable

A characteristic of a good or service that allows owners or producers to prevent its use by people who have not paid for it.