Marketers Should Be Careful to Guard Against________ When Using Age

question 73

Multiple Choice

Marketers should be careful to guard against________ when using age and life cycle segmentation.

• A) gender bias
• B) underestimating
• C) stereotyping
• D) cultural bias
• E) traditional marketing

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Definitions:

Information Search

The process of seeking out data and insights relevant to a specific question or decision, often a step in consumer behavior before making a purchase.

Evaluative Criteria

Standards or benchmarks customers use to judge the features or benefits of different products or services before making a decision.

Health Club

A facility that provides physical exercise equipment and programs, often including amenities such as pools, saunas, and fitness classes.

Cognitive Dissonance

The mental discomfort experienced by a person who holds two or more contradictory beliefs, values, or ideas simultaneously.