The Base That Is Most Commonly Used in Market Segmentation

question 60

Multiple Choice

The base that is most commonly used in market segmentation is which of the following?

• A) geographic
• B) benefits- sought
• C) behavioural
• D) psychographic
• E) demographic

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Definitions:

Tolerant

Showing willingness to allow the existence of opinions or behavior that one does not necessarily agree with.

Moral Reasoning

Used when a decision is made about what we ought or ought not to do.

Moral Tragedy

This occurs when we make a moral decision that is later regretted.

Morally Appropriate

Actions or decisions that are considered right or acceptable according to ethical principles.