Examlex
A form of segmentation that is especially useful when marketers want to develop new product concepts is:
Productivity Packages
are suites of applications like Microsoft Office that include tools for word processing, spreadsheets, presentations, and more.
Tax Preparation Software
An application program, such as Intuit’s TurboTax or H&R Block’s At Home, for preparing state and federal taxes. Each program offers a complete set of tax forms and instructions as well as expert advice on how to complete each form.
Freeware
Any copyrighted software that can be used for free.
Apple iWork Pages
A word processing application developed by Apple as part of the iWork productivity suite, offering various document creation and editing features.
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