Product and Brand Images Are Generally Composed of the Consumer's

question 54

True/False

Product and brand images are generally composed of the consumer's beliefs about the product.

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Definitions:

Guilt Proneness

The predisposition of an individual to feel guilty for wrongdoing, even when such guilt may not be warranted.

Collective Guilt

The emotion felt when individuals perceive their group as responsible for wrongful actions, even if they as individuals did not participate in such actions.

Ingroup Bias

The tendency to favor one's own group over other groups.

Empathy Gap

The difficulty of understanding or predicting one's own and others' feelings, preferences, or behaviors when in a different emotional or physical state.