Which of the Following Approaches to Segmentation Would NOT Normally

question 41

Multiple Choice

Which of the following approaches to segmentation would NOT normally be associated with business markets?

• A) demographic characteristics
• B) operating characteristics
• C) situational factors
• D) psychographics
• E) personal characteristics

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Definitions:

Managing Cultural Differences

The practice of acknowledging and adapting to cultural variations in a global business environment.

Recognition

The acknowledgment or appreciation of someone's status, achievements, or rights.

Reconciliation

The process of ensuring that two sets of records (usually the balances of two accounts) are in agreement.

Power Distance

A cultural dimension that describes the extent to which members of a society accept and expect power to be distributed unevenly, affecting hierarchy and organizational structure.