Dove Beauty Soap Has Used a Consistent Message in Its

question 141

Multiple Choice

Dove beauty soap has used a consistent message in its advertising for many years. "Dove is not a soap," consumers are informed, "it's a moisturiser." Which of the following BEST describe Dove's positioning strategy?

• A) positioning by market segment or user group
• B) positioning against a competitor
• C) positioning for a product class
• D) positioning by usage occasion
• E) positioning by benefits- sought

---

Definitions:

Tectopulvinar Pathway

A pathway in the visual system that connects the superior colliculus with the pulvinar nucleus of the thalamus, involved in the processing of visual information related to motion and spatial orientation.

Tectopulvinar Pathway

A neural pathway involved in the processing of visual information, connecting the superior colliculus to the pulvinar nucleus of the thalamus.

Superior Colliculus

A structure in the midbrain involved in visual processing, eye movements, and orientation responses.

Orienting Responses

The body's automatic reaction to stimulus, involving attention and physiological adjustments to better sense the stimulus.