Market Segmentation Is BEST Described by Which of the Following

question 114

Multiple Choice

Market segmentation is BEST described by which of the following statements?

• A) Researching and preparing detailed profiles of distinct groups of buyers within the marketplace.
• B) Evaluating the attractiveness of distinct groups of buyers and identifying the marketing strategies that are likely to be successful with each group.
• C) Dividing a market into smaller segments of buyers with distinct characteristics that might require separate marketing strategies.
• D) Dividing a population into smaller segments of buyers with distinct characteristics that might require separate marketing strategies.
• E) Dividing a target market into smaller segments that are likely to purchase a given brand.

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Definitions:

Countersink

A conical-shaped recess around a hole often used to allow the flat head of a screw or bolt to sit flush with or below the surface of the material.

Plug Weld

A weld made in a circular hole in one member of a joint fusing it to the surface of another member.

Weld Symbol

A standardized symbol on technical drawings specifying the type, location, and details of welds required for joining pieces of metal.