If a Marketer Segments the Market into Users, Non- Users

question 92

Multiple Choice

If a marketer segments the market into users, non- users, lapsed users, potential new users, first- time users and regular users of a product, the marketer is using which type of segmentation?

• A) usage rate
• B) user status
• C) loyalty status
• D) benefits sought
• E) behaviour

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Definitions:

Initialization Statement

A statement in programming where variables are initially assigned a value.

Formal Parameters

Formal parameters are variables used in a function or method definition, representing the arguments that the function can accept when it is called.

Primitive Data Types

Basic types of data built into a programming language that represent simple values like integers and booleans, not objects.

Actual Parameters

The actual values or expressions passed to a function or method when it is called, as opposed to the formal parameters defined in the method signature.