Because Consumer Needs and Wants Change with Age, to Segment

question 93

Multiple Choice

Because consumer needs and wants change with age, to segment their market, companies may use:

• A) age and life- cycle.
• B) need/want relationships.
• C) lifestyles.
• D) psychographics.
• E) income levels.

---

Definitions:

Written Communication

The process of conveying messages or information through the act of writing.

Control The Message

A communication strategy aimed at influencing how information is perceived and received by the public, often used in public relations and media.

Mind Mapping

A visual tool for organizing thoughts, ideas, or information hierarchically around a central concept.

Major Thoughts

Principal or significant ideas and considerations on a subject.