The Marketer Is Required to Discover the Major Satisfaction Buyers

question 47

Multiple Choice

The marketer is required to discover the major satisfaction buyers seek in each product class, the types of buyers who look for each benefit, and the major brands that deliver each benefit in segmentation that is:

• A) psychographic.
• B) lifestyle.
• C) benefits- sought
• D) demographic.
• E) life cycle.

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Definitions:

Payment Stream

A series of payments made over time, such as monthly mortgage or loan payments, or regular investment contributions.

Equivalent

Items or quantities that are equal in value, function, or meaning.

Equal Payments

Regular payments of the same amount over a specified period, typically used in installment plans or loans.

Paid Off

A term indicating that a debt or obligation has been fully settled and no amount remains due.