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Although the seller actively seeks to influence the process, the product's position is ultimately defined by the consumer.
Sexual Expression
The ways in which we engage in sexual behaviors.
Heteronormativity
The assumption or belief that heterosexual relationships are the norm or default, often excluding or marginalizing other forms of sexual orientation and relationships.
Heterosexuality
A sexual orientation characterized by a romantic or sexual attraction to people of the opposite sex.
Dominant Social Institutions
Major societal structures and organizations that hold power and influence over the norms, values, and practices of a community, such as government, education, and religion.
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