Marketers Should Be Cautious in Using Age as a Segmentation

question 23

True/False

Marketers should be cautious in using age as a segmentation variable because age is often a poor predictor of a person's interests and needs.

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Definitions:

Spanish-American War

A conflict in 1898 between Spain and the United States, resulting from U.S. intervention in the Cuban War of Independence.

Naval Bases

Designated areas where a country's naval ships, personnel, and resources are stationed and maintained.

Carved Up

A colloquial expression meaning divided or partitioned, often referring to territories or areas split between different powers or interests.

European Delegates

Representatives from European countries who participate in international meetings, conferences, or organizations.