It Has Been Said That Demographics Is Useful at Answering

question 22

Essay

It has been said that demographics is useful at answering the question, "Who buys the product or brand?" but does little to answer the question, "Why do people buy this brand?" Comment on this statement.

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Definitions:

Mediating

The act of intervening between conflicting parties to promote reconciliation, settlement, or understanding.

Modeling

The process of emulating or imitating behaviors, attitudes, or techniques demonstrated by others as a way of learning or teaching.

Demonstrating Behaviors

The act of showing or exemplifying specific actions or behaviors in order to teach, persuade, or model them to others.

Particular Situation

A specific set of circumstances or context in which events occur or decisions are made.