When Lani Was Calling on a Client Firm, She Found

question 11

Multiple Choice

When Lani was calling on a client firm, she found that the design engineer she wanted to see was too busy to meet with her. The engineer's secretary offered to look through Lani's product brochures and pass them on to the engineer if Lani's product was potentially useful. Which role in the buying centre does the secretary have?

• A) buyer
• B) gatekeeper
• C) user
• D) decider
• E) influencer

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Definitions:

Thoughtful Debates

Discourse or discussion characterized by careful consideration, reflection, and respect for differing views.

Solve Puzzles

The process of finding solutions to difficult or complex problems, often involving critical thinking and logic.

Explicit Conclusions

Clearly stated outcomes or deductions made at the end of a research study or logical analysis.

Persuasiveness of Advertisement

The ability of an advertising message to convince or influence viewers to take a specific action or adopt a particular viewpoint.