In the Business Buying Decision Process, the Decider Is the Member

question 81

Multiple Choice

In the business buying decision process, the decider is the member of the organisation who:

• A) has formal authority to select the supplier and arrange terms of purchase.
• B) controls the flow of information to others.
• C) affects the buying decision by helping to define specifications and providing criteria for evaluating alternatives.
• D) uses the product or service.
• E) has formal or informal power to select and approve the final suppliers.

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Definitions:

Revenues

The cumulative revenue derived from selling goods or offering services that are central to the business's main activities.

Net Income

The profit a company holds onto after removing expenses and taxes from its earned revenue.

Operating Revenues

Income earned from a company's main business activities or operations, excluding non-operating revenue like interest or sale of assets.

Operating Expenses

Regular costs incurred in the process of running a business, such as rent, utilities, and payroll, that do not include the cost of goods sold.