The Last Step in the Market Research Process Is

question 73

Multiple Choice

The last step in the market research process is:

• A) developing the research plan.
• B) defining the problem and research objectives.
• C) implementing the research plan.
• D) presenting the research findings to the Marketing Director or Board.
• E) interpreting and reporting research findings.

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Definitions:

Consumerism

The cultural model that encourages the acquisition of goods and services in ever-increasing amounts.

Evangelical Christianity

A branch of Protestant Christianity that emphasizes the importance of being "born again" and the authority of the Bible.

Great Awakening

A series of religious revivals in the American colonies during the 18th century, which emphasized individual piety and being born again.

Methodist

A Christian denomination characterized by its emphasis on practical holiness, service, and theological traditions originating from the teachings of John Wesley.