When Lani Was Calling on a Client Firm, She Found

question 11

Multiple Choice

When Lani was calling on a client firm, she found that the design engineer she wanted to see was too busy to meet with her. The engineer's secretary offered to look through Lani's product brochures and pass them on to the engineer if Lani's product was potentially useful. Which role in the buying centre does the secretary have?

• A) buyer
• B) gatekeeper
• C) user
• D) decider
• E) influencer

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Definitions:

Break-even Point

The point at which total cost and total revenue are equal, meaning the business is neither making a profit nor a loss.

Sugar Mills

Facilities dedicated to processing sugarcane or sugar beets into raw sugar and sometimes molasses and other byproducts.

Design Capacity

The maximum output that can possibly be attained under ideal conditions, with a given product design and manufacturing process.

Actual Output

The real, measurable production achieved by a company, device, or process, as opposed to projected or theoretical capacities.