The Stage of the Buyer Decision Process That Deals with How

question 55

Multiple Choice

The stage of the buyer decision process that deals with how consumers process information to arrive at brand choices is known as:

• A) evaluation of alternatives.
• B) purchase decision.
• C) post- purchase behaviour.
• D) information search.
• E) limited scale trial.

---

Definitions:

Depreciation Tax Shield

The reduction in income taxes that results from an entity's ability to deduct depreciation expense from its taxable income.

Operating Lease

An operating lease is a contract that allows for the use of an asset but does not convey rights of ownership of the asset.

Cyclical Nature

The inherent tendency of markets, economies, or certain stocks to move in cycles, experiencing periods of expansion and contraction.

Peak Periods

Times of maximum activity, demand, or use, typically stressing the capacity, resources, or systems involved.