In Terms of Psychographics or Value Segments, the Group Which

question 56

Multiple Choice

In terms of psychographics or value segments, the group which accounts for about 3 per cent of the population and is characterised by people who have reduced their needs in line with their reduced income. This is a description of which values segment?

• A) Something Better
• B) Basic Needs
• C) Traditional Family Life
• D) Fairer Deal
• E) Conventional Family Life

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Definitions:

Bandura

Albert Bandura was a psychologist renowned for his work on social learning theory, suggesting that people can learn through observation, imitation, and modeling.

Toilet Train

The method of training a toddler to urinate and defecate in the toilet.

Karawynn Long

an author and blogger known for her work on personal finance and minimalism, but without widely recognized contributions outside these topics.

Shaping

A method of behavior training in which successive approximations towards a desired behavior are reinforced.