Opinion Leaders Are BEST Defined as Which of the Following

question 117

Multiple Choice

Opinion leaders are BEST defined as which of the following?

• A) a group that serves as a direct or indirect point of comparison in forming a person's attitudes or behaviour
• B) a group who, because of their special skills, knowledge, personality or other characteristics, exert influence on others
• C) a group of people with shared value systems based on common life experiences and situations
• D) a group to which an individual wishes to belong
• E) any group that has a direct influence on a person's behaviour

Identify different perspectives on decision-making and their implications.

Understand product positioning and how it influences consumer perception and decision-making.

Learn about evaluative criteria and determinant attributes in consumer product choices.

Understand the concept of the sunk-cost fallacy and its implications in decision-making.

---

Definitions:

User-Friendly Technology

Technology that is easy to use and understand, enhancing the user’s experience.

Target Audience

A specific group of people identified as the intended recipient of a product, service, or message, characterized by demographics or behaviors.

Collaborative Presentation

A presentation created or delivered by two or more individuals working together, emphasizing teamwork and collective expertise on a subject.

Preparing

The act of making ready or being made ready for use or consideration, often involving planning or arrangement.