When Consumers Make Purchase Decisions for Products That Are Frequently

question 26

Multiple Choice

When consumers make purchase decisions for products that are frequently purchased, low- cost or low- risk items such as fast moving consumer goods, consumers are said to be making which type of purchase decision?

• A) low risk
• B) low participation
• C) low engagement
• D) low involvement
• E) low complexity

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Definitions:

Pituitary

A small gland at the base of the brain responsible for regulating vital body functions and general wellbeing through hormone secretion.

Insulin

A hormone produced by the pancreas that regulates the amount of glucose in the blood.

Pancreas

An organ in the abdominal cavity involved in digestion and blood sugar regulation, producing digestive enzymes and insulin.

Female Pelvis

The lower part of the trunk of the human body between the abdomen and the thighs; in females, it includes the structures involved in reproduction.