Which of the Following Statements About Subliminal Messages Is True

question 115

Multiple Choice

Which of the following statements about subliminal messages is true?

• A) Subliminal messages can coerce consumers into purchasing products they don't want or need.
• B) When consumers think of a product category, brands that they have learned about from subliminal messages come to mind.
• C) Consumer researchers have found no link between subliminal messages and consumer behaviour.
• D) The use of subliminal messages is a form of neuromarketing.
• E) Research shows that subliminal messages work in very subtle ways.

---

Definitions:

Sigmund Freud

An Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Operant Conditioning

A training approach that modifies the strength of a behavior through the application of reinforcement or punishment.

Classical Conditioning

An educational method happening via linking an external stimulus with a naturally happening one.

Incorrect Pairing

A condition or situation where two items or factors are matched together inappropriately, leading to errors or inefficiencies.