Consumers Are Less Likely to Engage in Extensive Search for Information

question 21

Multiple Choice

Consumers are less likely to engage in extensive search for information and make weighty decisions about products or brands when they are in which type of purchase situation?

• A) complex buying behaviour
• B) habitual buying behaviour
• C) high engagement buying behaviour
• D) dissonance reducing buying behaviour
• E) variety seeking buying behaviour

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Definitions:

Diversity

Incorporating individuals of various national origins, ethnicities, faiths, economic classes, and sexual orientations.

Communication Process

The sequence of steps through which information is transmitted and received between senders and receivers.

Planning Phase

The initial stage in a project or process where objectives are defined, resources are allocated, and strategies are developed.

Culture

The customs, arts, social institutions, and achievements of a particular nation, people, or other social group.