To Test the Effects of Two Different Prices, McDonalds Introduced

question 103

Multiple Choice

To test the effects of two different prices, McDonalds introduced a new burger at one price in one city and a different price in a different city. The type of research being used by McDonalds is:

• A) causal research.
• B) observational research.
• C) experimental research.
• D) survey method.
• E) ethnographic research.

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Definitions:

Product

An item or service created through a process and offered in the market to satisfy a need or want.

Institutional

Pertains to the structured and established practices, organizations, and relationships, often within a particular sociopolitical context.

Advertisements

Promotional messages designed to inform or influence people to buy or support a product, service, or cause.

Pioneering

The act of introducing novel ideas, methods, or products into the market, often paving the way for future development and innovation.