When Consumers Make Purchase Decisions for Products That Are Frequently

question 26

Multiple Choice

When consumers make purchase decisions for products that are frequently purchased, low- cost or low- risk items such as fast moving consumer goods, consumers are said to be making which type of purchase decision?

• A) low risk
• B) low participation
• C) low engagement
• D) low involvement
• E) low complexity

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Definitions:

Demand Characteristics

Cues in an experiment that might inform participants of the purpose of the study or what behaviors are expected from them, potentially influencing the authenticity of their responses.

Random Assignment

A method used to place participants into groups in such a way that each participant has an equal chance of being assigned to any group.

Representative Sample

A sample that accurately reflects the characteristics of the population from which it is drawn, ensuring the generalizability of research findings.

Random Sample

A sampling method where each member of a population has an equal chance of being included in the sample, ensuring the sample's representativeness.