Some Evidence Suggests That Consumers Place a Higher Value on a Separate

question 90

Multiple Choice

Some evidence suggests that consumers place a higher value on a separate gain such as a cash- back offer, rather than a single gain of the same value, such as a price discount. This phenomenon is BEST explained by which of the following concepts from behavioural economics?

• A) Segregated losses
• B) Segregated gains
• C) Mental accounting
• D) Integrating losses
• E) Integrating gains

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