The First Step of the Buyer Decision Process Is Which

question 45

Multiple Choice

The first step of the buyer decision process is which of the following?

• A) information search
• B) post- purchase behaviour
• C) comparison of brands
• D) purchase decision
• E) evaluation of alternatives

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Definitions:

Consumers

People or entities buying products and services for their own personal consumption or use.

Marketers

Experts engaged in the tasks related to the marketing, selling, and distribution of a product or service.

Diffusion of Innovation Curve

A model that illustrates the process by which a new product or concept is adopted by the market, from early adopters to the late majority and laggards.

Alternative Energy Vehicles

Vehicles powered by energy sources other than traditional petroleum fuels, such as electric batteries or hydrogen fuel cells.