Which of the Following Statements About Subliminal Messages Is True

question 115

Multiple Choice

Which of the following statements about subliminal messages is true?

• A) Subliminal messages can coerce consumers into purchasing products they don't want or need.
• B) When consumers think of a product category, brands that they have learned about from subliminal messages come to mind.
• C) Consumer researchers have found no link between subliminal messages and consumer behaviour.
• D) The use of subliminal messages is a form of neuromarketing.
• E) Research shows that subliminal messages work in very subtle ways.

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Definitions:

1934 Act

Refers to the Securities Exchange Act of 1934, which governs the trading of securities in the U.S., including the establishment of the SEC.

Registration Under

The process of officially recording or enlisting something or someone under certain conditions or regulations, often related to securities laws.

1933 Act

A U.S. federal law, officially known as the Securities Act of 1933, enacted to ensure more transparency in financial statements to protect investors from fraud.

Working Capital

The difference between a company's current assets and its current liabilities, indicative of its operational liquidity.