When a Scale Is Inscribed Between Two Bipolar Words, and Respondents

question 60

Multiple Choice

When a scale is inscribed between two bipolar words, and respondents select the point that reflects the direction and intensity of their feelings, this is known as a:

• A) dichotomous scale.
• B) likert scale.
• C) rating scale.
• D) semantic differential.
• E) word association.

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Definitions:

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