Research Designed to Probe Consumers' Hidden, Subconscious Desires And/or Drives

question 120

Multiple Choice

Research designed to probe consumers' hidden, subconscious desires and/or drives is BEST described by which of the following?

• A) quantitative research
• B) ethnographics
• C) neuromarketing
• D) motivation research
• E) qualitative research

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Definitions:

Lithium

A chemical element (Li) used in rechargeable batteries and as a mood-stabilizing drug in psychiatry.

Bipolar Mood Disorder

A mental health condition with extreme mood swings including emotional highs (mania or hypomania) and lows (depression).

Treat

To deal with or think about something in a certain way, or to administer medical care.

Drug Side Effects

Unintended reactions or symptoms caused by the administration of a drug.