While Marketers Know a Great Deal About the General Characteristics

question 127

Essay

While marketers know a great deal about the general characteristics of opinion leaders, the identification of appropriate opinion leaders for specific products is difficult. How might the marketer deal with this problem?

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Definitions:

Task Performance

The measurement of how effectively and efficiently an individual or group completes a job-related task.

Expertise

The specialized knowledge or skill in a particular field or area, usually gained through education, training, and experience.

Relationships

Connections or bonds between people based on various factors such as love, kinship, common interests, or professional interactions.

Authority

Authority is the right or power assigned to an individual or organization to make decisions, give orders, and enforce rules.