Technically, Generational Segments Are Not Demographic Segments

question 126

Essay

Technically, generational segments are not demographic segments. Implicit in the understanding of generational segments is the notion that members of each segment share value systems based on common life- experiences and situations. As such, one way of thinking about generational segments is that they are subcultures. For each of the following generational segments, briefly discuss the major life experiences that might have shaped their value systems:

---

Definitions:

Industry

A sector of the economy made up of manufacturing, production, or services in a similar area of business, contributing to the production of goods or services.

Collusion

Collusion is a non-competitive, secret, and sometimes illegal agreement between competitors to manipulate market conditions by coordinating prices, production, or marketing strategies.

Oligopoly

An economic scenario in which a few large companies control the majority of the industry, resulting in minimal competition and possibly increased prices for buyers.

Profit

The financial gain made in a transaction or operation, calculated as total revenues minus total costs.