The Systematic Collection and Analysis of Publicly Available General Information

question 74

Multiple Choice

The systematic collection and analysis of publicly available general information about consumers, competitors and developments in the marketplace is known as:

• A) a marketing information system.
• B) customer insights.
• C) internal data.
• D) market research.
• E) competitive marketing intelligence.

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Definitions:

Net Profit Margin Ratio

A financial metric that shows the percentage of a company's revenue that remains as profit after all operating expenses, interest, taxes, and preferred stock dividends have been deducted.

Property, Plant, and Equipment

Tangible assets that are held for use in the production or supply of goods or services, rental to others, or administrative purposes and are expected to be used during more than one period.

Classified Balance Sheet

A balance sheet that organizes a company’s assets, liabilities, and equity into subcategories for clearer understanding.

Adjusted Trial Balance

A listing of all company accounts and their balances after adjustments, serving as the basis for financial statement preparation.