The Process by Which Firms Interact One- To- One with Masses

question 53

Multiple Choice

The process by which firms interact one- to- one with masses of customers to design products and services tailor- made to individual customers' specifications is known as:

• A) hyper segmentation.
• B) mass marketing.
• C) mass customisation.
• D) differentiated marketing.
• E) intermarket segmentation.

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Definitions:

Glucostatic Theory

A theory suggesting that blood glucose levels regulate feelings of hunger and satiety, thus influencing eating behavior.

Lipostatic Theory

A theory suggesting that body fat regulation is achieved through a feedback mechanism that controls food intake and energy expenditure.

Sensory Specific Satiety

The reduced desire to continue consuming a particular food due to the sensory properties (taste, smell, etc.) of that food.

Variability Hypothesis

A now-discredited theory that suggested there is greater variability in physiological and intellectual development among males than among females.