The First Step in the Market Research Process Is

question 21

Multiple Choice

The first step in the market research process is:

• A) interpreting the research findings.
• B) engaging a qualified market research agency to carry out the research.
• C) developing the research plan.
• D) defining the problem and research objectives.
• E) implementing the research plan.

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Definitions:

Environmental Considerations

Factors that relate to the impact on the natural environment stemming from an action or policy.

Facilitating

Enabling a smoother path or providing aid to improve efficiency in reaching objectives or completing tasks.

Data Gathering

The process of collecting information from various sources to analyze patterns, trends, or to answer specific research questions.

Action Skills

The capabilities required to effectively execute tasks or take decisive actions, often in a professional or personal context.