Firms That Take Aggressive Actions to Affect the Publics and Forces

question 58

Multiple Choice

Firms that take aggressive actions to affect the publics and forces in their marketing environment by engaging in such activities as: hiring lobbyists to influence legislation affecting their industries; staging media events to gain favourable press coverage and running advertorials to shape public opinion. Such companies are said to be:

• A) change agents.
• B) market leaders.
• C) industry leaders.
• D) opinion leaders.
• E) proactive companies.

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Definitions:

Overdraw

Occurs when an account's balance goes below zero because more money has been withdrawn from the account than was available.

Sales Receipt

A document that provides evidence of a transaction in which goods or services are purchased and paid for in full at the time of the sale.

Time of Sale

The exact moment a transaction is completed and finalized, often referring to the point when a customer makes a payment to a merchant in exchange for goods or services.

Cash

Money in the form of coins or banknotes, especially that used to pay for goods or services.