By Offering Consumers Greater Value and Satisfaction, Companies May Gain

question 55

Multiple Choice

By offering consumers greater value and satisfaction, companies may gain a(n) over their competitors.

• A) competitor's strategy
• B) market strategy
• C) improved recall
• D) competitive advantage
• E) increase in suppliers

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Definitions:

Referral Approach

An approach that uses a third person’s name as a reference to approach the buyer.

Mutual Acquaintance

Someone known by both parties in a conversation or negotiation, sometimes leveraged to build trust or establish rapport.

Core Principles

Fundamental beliefs or values that serve as the foundation for the systems, practices, and objectives of an organization or individual.

Customer Benefits

The advantages or value that a customer receives from purchasing a product or service.