The Company Needs to Add New Products and Units Continuously

question 36

Multiple Choice

The company needs to add new products and units continuously so that some of them will become _________and, eventually,_________ that will help finance other SBUs.

• A) question marks; dogs
• B) cash cows; question marks
• C) stars; cash cows
• D) dogs; question marks
• E) dogs; cash cows

---

Definitions:

Backup Reinforcers

Secondary reinforcers that can be exchanged for primary reinforcers, used in behavioral conditioning to motivate and sustain desired behaviors.

Inherently Reinforcing

Describes an activity or stimulus that naturally provides satisfaction or reinforcement, encouraging its repetition without the need for external reward.

Primary Reinforcers

Innate reinforcing qualities, such as food or drink, that fulfill a basic biological need for survival.

Appropriate Behavior

This describes actions that are considered acceptable or proper in a given context, often aligned with societal or organizational norms and expectations.