Beyond Standard Performance Measures Such as ROI and Sales, Marketers

question 82

Multiple Choice

Beyond standard performance measures such as ROI and sales, marketers are increasingly using customer- centred measures of marketing impact. Which of the following is NOT a customer- centred measure of marketing impact?

• A) customer equity
• B) customer retention
• C) customer lifetime value
• D) share of market
• E) customer acquisition

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Definitions:

Several Decades

A period of many years, often used to describe a long time frame in history or a person’s life.

Grey Matter

Brain tissue that contains most of the brain's neuronal cell bodies and is involved in muscle control, sensory perception, and decision making.

Dendrites

The branched extensions of a neuron that receive signals from other neurons.

Big Brain

This term colloquially refers to having high intelligence or great cognitive abilities, although it's not a formal psychological or neurological term.