Return on Marketing Investment (ROMI) Is Very Difficult to Measure

question 93

Multiple Choice

Return on marketing investment (ROMI) is very difficult to measure because:

• A) marketers cannot agree on a consistent unit of measurement for ROMI.
• B) marketers cannot agree on a universal definition of ROMI.
• C) the benefit of marketing expenditure may not be felt for many years.
• D) ROMI is often overlooked in favour of simpler, more readily available measures.
• E) marketing and management are engaged in a protracted dispute over the superiority of ROI versus ROMI as a performance measure.

Describe concepts and strategies for managing organizational behavior.

Recognize the importance of situational approaches in management.

Understand the impact and management of emotions in organizational settings.

Understand the importance of critical and analytical thinking in developing organizational strategies in a competitive global environment.

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Definitions:

Entrepreneurs

Individuals who start, design, and manage a new business venture, often taking on greater than normal financial risks.

Idea Generation Strategies

Techniques and approaches used to generate creative and innovative ideas, often involving brainstorming, research, and collaboration.

Example

A representative instance or case that illustrates a concept, principle, or process.

Freudian Perspective

A psychological theory developed by Sigmund Freud that emphasizes unconscious processes and childhood experiences in shaping personality and behavior.