Select the Pair of Words or Phrases That Best Completes

question 72

Multiple Choice

Select the pair of words or phrases that best completes the following sentence. With respect to a company's marketing performance, customer equity may be a superior measure than market share or current sales. Whereas sales and market share reflect the __________ ; customer equity reflects the __________.

• A) customer satisfaction; customer loyalty
• B) competitive pressure; internal effort
• C) sales effort; marketing effort
• D) profitability; ROMI
• E) past; future

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Definitions:

Market Price

The price of a good or service determined by supply and demand dynamics within a competitive marketplace.

Standard Of Living

The amount of riches, convenience, possessions, and basic requirements afforded to a person, collective, or civilization.

Birthrate

is measured as the number of live births per thousand people in a population per year, indicating the rate at which a population is growing or declining.

Population

The total number of individuals or inhabitants in a specific area or region at a certain time.