Total Customer Satisfaction Is Conceptualised as the Relationship Between

question 96

Multiple Choice

Total customer satisfaction is conceptualised as the relationship between:

• A) past experience and present experience.
• B) advertised outcomes and real outcomes.
• C) perceived performance and expectation.
• D) expected value and total customer benefit.
• E) customer attitude and salesperson's attitude.

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Definitions:

Thoracic Region

The portion of the body's trunk located between the neck and the abdomen, housing the chest organs including the heart and lungs.

Vertebra

One of the individual bones that make up the vertebral column (spine), providing structural support and protecting the spinal cord.

Pelvic Girdle

Site of attachment of the lower limb to the trunk; ring of bone formed by the sacrum and the coxal bones.

Appendicular

Pertaining to the limbs or extremities of the body, including the bones of the arms, legs, and the girdles (shoulder and pelvic) that attach them to the axial skeleton.