Return on Marketing Investment (ROMI) Is Very Difficult to Measure

question 93

Multiple Choice

Return on marketing investment (ROMI) is very difficult to measure because:

• A) marketers cannot agree on a consistent unit of measurement for ROMI.
• B) marketers cannot agree on a universal definition of ROMI.
• C) the benefit of marketing expenditure may not be felt for many years.
• D) ROMI is often overlooked in favour of simpler, more readily available measures.
• E) marketing and management are engaged in a protracted dispute over the superiority of ROI versus ROMI as a performance measure.

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Definitions:

Leadership Strategies

approaches and techniques used by leaders to inspire, influence, and guide others towards achieving goals and fulfilling a mission.

Collectivist Societies

Communities where individuals prioritize the needs and goals of the group over personal ambitions or desires.

Culture Shapes

The processes by which societal norms and values influence individuals' perceptions, behaviors, and identity.

Individualist Societies

Cultures where personal independence and individual achievements are prioritized over collective goals.