A Melbourne Based University Wants to Contact Year 12 Students

question 160

Multiple Choice

A Melbourne based university wants to contact year 12 students studying at Victoria's public schools. Which of the following advertising options would be the most efficient way to reach this audience?

• A) billboards throughout the state
• B) a direct mail piece sent to the schools
• C) radio ads throughout the state
• D) a 30- second commercial on local pay TV channels throughout the state
• E) local newspapers ads throughout the state

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Definitions:

Age

The length of time that a person has lived or a thing has existed.

Economic Deprivation

A condition characterized by a lack of financial resources and access to basic needs.

Status

The relative social, professional, or other standing of someone or something.

OxyContin

A brand name for oxycodone, a powerful prescription opioid pain medication that is often abused.