Which of the Following Items Provide Marketers with an Indication

question 12

Multiple Choice

Which of the following items provide marketers with an indication of customer satisfaction?

• A) customer intentions to re- purchase
• B) customer willingness to recommend a product or service
• C) a numeric scale, say 1- 7 points, in which the customer assigns a number that reflects their overall level of satisfaction
• D) all of the above
• E) none of the above

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Definitions:

Community Health

The field of public health focusing on the well-being of individuals within a community through prevention and treatment of diseases.

Health Care Needs

The required medical services and support necessary to maintain an individual’s health.

Decisional Processes

The series of cognitive steps taken to evaluate information, weigh options, and make choices or solve problems.

Mental Maps

Internal representations of an individual's knowledge, perceptions, and thoughts about the physical environment or landscape around them.