One Reason for Emphasising Total Customer Satisfaction Is That

question 13

Multiple Choice

One reason for emphasising total customer satisfaction is that:

• A) customers who are merely satisfied may easily switch suppliers.
• B) even failing to meet high goals will lead to better products and better customer satisfaction.
• C) it costs much more to satisfy customers but generally gives firms good reputations.
• D) all of the above
• E) none of the above

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Definitions:

Discovery

A pre-trial process in legal proceedings where both parties exchange information and evidence to prepare for trial.

Counterclaim

A legal claim brought by a defendant against a plaintiff in response to the original claim filed in a lawsuit.

Affirmative Defense

A defense used in litigation that, if proven, negates or mitigates the legal consequences of the defendant's otherwise unlawful conduct.

Writ Of Execution

A court order granted to enforce the judgment of possession awarded by the court, allowing seizure of assets.