A Socially Responsible Marketer Wants to Design Products That Are

question 88

Essay

A socially responsible marketer wants to design products that are not only pleasing but also beneficial. These products can be classified according to their degree of immediate consumer satisfaction and long- run consumer benefit. Briefly describe the four types of societal products as outlined by the text (use the societal classification of products grid as a base for your classification and description). Provide an example of each type of product.

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Definitions:

Theory Differ

Suggests the notion that various theories may diverge in their premises, methodologies, or conclusions, reflecting diversity in understanding or interpretation.

Behaviorism

A school of psychology that focuses on observable behaviors and the ways they're learned, emphasizing the role of environmental factors over inner experiences.

Violent Behavior

Actions that involve force or the threat of force intended to hurt, damage, or kill someone or something.

Behavioral Motivation

The drive behind actions, often analyzed in terms of desires, needs, and rewards, within the context of behaviorism.