International Marketers That Are Seeking to Minimise the Costs of Selling

question 94

Multiple Choice

International marketers that are seeking to minimise the costs of selling abroad are likely to favour a marketing mix that is:

• A) tailored.
• B) modified.
• C) customised.
• D) standardised.
• E) none of the above

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Definitions:

Long-Term

Refers to holding an asset for more than a year before disposal, affecting the calculation of capital gains and losses for tax purposes.

Short-Term Gain

A profit from the sale of an asset held for one year or less.

Investment Portfolio

An assortment of financial assets including stocks, bonds, commodities, cash, and equivalents, such as mutual funds and exchange-traded funds (ETFs).

Preferential Tax Treatment

Special tax rules that result in a lower tax rate or beneficial tax conditions for certain types of income or taxpayers.